About

Senior Product Designer working on complex platforms, design systems, and accessible interfaces.

Systems thinking and visual craft at the same level of rigor. Accessibility treated as a baseline, not a feature.

Now

Leading design at Pickleball.com on the league and tournament platform. Working across product surfaces and the underlying design system, partnering with engineering on shared component foundations.

Recently

Senior product work at Newfangled, where I designed Magnolia, an AI strategic planner for creative agencies. It compresses weeks of research and strategy into a brief a client will actually approve. I owned the product end to end: the guided workflow, the states that keep a long generation legible, and the design system underneath it.

Background

Sarajevo-based, working remote-first. Master of Visual Arts. Trained in IBM Design Thinking. Long history with WCAG-grade accessibility, treated as a baseline rather than a polish pass.

Outside work

Cooking, mostly slow stuff. Espresso. Scooters when the weather allows. Reading at the kitchen table, not the couch.

Contact

baysalsm@gmail.com, or via LinkedIn.