Index
Work
Product case studies. Two to four projects, each a focused look at a single design problem and what shipped.
- 01 A three-tier design system for a multi-app platform A three-tier native-first design system for Pickleball.com: tokens-first foundations, a re-themed iOS HIG and Material 3 primitive library, and shared screens that scale to new native apps in weeks. Powers six web sub-products and the platform's native apps from one source of truth.
- 02 Shipping native on iOS and Material 3 Two native apps shipped on iOS and Android, built on a shared three-tier system. A strict web-parity floor with bespoke mobile micro-flows on top, and mobile-first analytics strong enough that stakeholders pulled them onto the desktop roadmap. 75,000+ monthly active users.
- 03 An AI strategic planner for creative agencies Magnolia turns weeks of agency strategy work into minutes: an AI that runs the research, builds the strategy, and writes the client-ready brief. I designed the full product, a guided workflow that strategists trust instead of a chatbot they have to wrangle, on a design system built so consistency reads as credibility.
- 04 A white-label clinic platform, one system across app and dashboard Innovatix is a clinic appointment platform with two products: a patient mobile app and a clinic operations dashboard. I led design on both and the system underneath them, built so a new clinic gets its own branded product by reconfiguring content and theme, not by rebuilding. The system is what makes white-label viable, and what keeps a four-step booking flow and a hospital-grade operations console reading as one product.
- 05 A B2B governance site for three stakeholders, on one system AgiliCision is end-to-end decision and meeting governance software for regulated organizations. I designed its site solo, end to end: one structured, trustworthy product story that has to convince three very different stakeholders at once, and the design system that keeps every page of it credible and scalable.
- 06 An advisory brand, shipped as one responsive system Good & Prosper is a business-advisory practice with a deliberately quiet identity. I designed and shipped its digital product: one responsive system that turns a restrained brand into a working, trustworthy site without ever raising its voice.
- 07 One system, two audiences: a risk product made legible Liberty Rent replaces traditional resident screening with an underwritten risk pool, so property managers reach full occupancy with less risk. I designed its product: one system that makes a complex insurance idea read as plain trust, for two opposite audiences, carried straight from the brand I had built.
- 08 A data consultancy, productized into one trusted system Blue Margin is a fractional data and analytics team that turns raw data into EBITDA for mid-market companies. I designed its product: one system that makes a complex, high-trust consultancy legible and low-risk, sold like a product, carried straight from the brand I had built.